In a
strategic move to grow market share and expand customer reach in the Southern
part of the nation, companies under the Dangote Group are participating in the
Enugu International Trade Fair
Companies under the
Group who are introducing either new and repackaged products to the delight of
the consumers include Dangote Sugar Refinery, Dangote Agrosacks, NASCON Allied
Industries Plc (Dangote Salt), Dangote Rice limited, Dangote Cement Plc,
Dangote Flour and Dansa Foods Limited among others.
Some of the products
to be displayed at the fair include Dangote sugar, Dangote Flour, spaghetti,
noodles and macaroni Dangote salt, Danq (seasoning), tomato paste, various
ranges of fruit juice products and bottled water from Dansa Foods.
Dangote Sugar will be
offering customers different sizes of granulated sugar packs at the fair.
A statement from
Corporate Communications Unit of Dangote Group, said the fair had become a
veritable venue for introduction of new innovations to Dangote products and
that visitors to the group pavilion at both fairs will have the opportunity of
buying products of these companies at reduced prices.
A unique offering from
the Group in this year’s Enugu Trade Fair is the Dangote Combo pack.
The pack contains
products from the stable of different companies within the Group and is offered
to participants at the fair at a reasonable discounted price.
The statement
indicated that, the economy pack which will contain household products like
Dangote sugar packets, Salts, Dangote seasoning, Dansa Fruit juic products
range would be combined in a pack at a giveaway price.
The combo pack, it
stated further will offer participants at the fair an opportunity to purchase
all consumable product range in Dangote Group in a single buy which
demonstrates the company’s slogan of meeting peoples’ needs.
Dangote Group is of
the view that the trade fair was coming at an appropriate time, within the
Easter period, where schools were on break.
This, it sad, affords
traders and dealers the opportunity to buy and stock their shops while parents
will buy the items their kids need for school reopening.
NASCON is introducing
its repackaged salt packs to customers at the trade fair. The new salt pack
which is to endear the product to its teeming customers still comes in packs of
250g, 500g and 1kg. it is redesigned is to make the product more accessible and
affordable for consumers and other end users.
Also, there will be
free samples of the products like salt, seasoning, Tomato paste and the Dansa
juice drinks for the visitors. Management of NASCON explained that Dangote
Salt, seasoning and Dangote tomato paste will be offering free samples to
visitors to the Dangote kitchen/restaurant which will be attached to the
Dangote Stand to wet their appetite.
NASCON said the
company would be giving its customers a good treat at the fair saying it has
added to the richness of its products like Danq seasoning and Tomato paste and
embark on an expansion of its distribution network to make the product more
readily accessible to consumers.
Aside this, the
statement said customers wanting to be distributor of any of the Dangote group
subsidiaries would have the opportunity to be offered informed explanations by
staff of the companies who would be on hand to put the customers through on how
to go about it.
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